Read more about the Terms & Conditions from Heavenly Desserts, and the various offerings we provide. Notre histoire 2 WAFFLES/2 MOJITOS FOR £20 FATHERS DAY UBER EATS £10 OFF BOGOF WAFFLE (Monday- Friday) FREE MILKSHAKE WHEN YOU SPEND £10 2 MILK CAKES FOR £12 2 SUNDAE JARS FOR £12 20% STUDENT DISCOUNT ALL DAY EVERY DAY BRUNCH CROFFLE & HOT DRINK £6.95 (Monday-Friday) BOGOF MOJITO BRUNCH 'Meal Deal' - £9.95/ £11.95 £5 off £20 £5 off £25 BOGOF BRUNCH APP FREE HOT DRINK Purchase 2 waffles and 2 lemonades/mojitos for £20. This offer does not include create your own Waffles. Drinks in this offer include craft lemonades or mojitos from our main menu. The offer cannot be used in conjunction with any other promotions, discounts, or offers and is not valid for orders placed via our app or any third party delivery platforms. This offer is valid for dine-in orders only. This offer is only valid during the listed dates and times. This offer is only valid in participating restaurants. Please note that these terms and conditions are subject to change at the discretion of the management. This "Buy One, Get One Free" promotion applies to waffles, crepes, and cookie doughs only and excludes "Create Your Own" items. The free item must be of equal or lesser value than the purchased item. This offer is valid for dine-in orders only. This offer is only valid during the listed dates and times. This offer is only valid in participating restaurants. Please note that these terms and conditions are subject to change at the discretion of the management. Receive one free milkshake with a minimum spend of £10. This promotion does not apply to "Create Your Own" milkshakes. This offer is exclusive to one free milkshake per person spending £10. The offer cannot be used in conjunction with any other promotions, discounts, or offers and is not valid for orders placed via our app or any third party delivery platforms. This offer is valid for dine-in orders only. This offer is only valid during the listed dates and times. This offer is only valid in participating restaurants. Please note that these terms and conditions are subject to change at the discretion of the management. Any two Milk cakes from our menu can be ordered for £12. The offer cannot be used in conjunction with any other promotions, discounts, or offers and is not valid for orders placed via our app or any third party delivery platforms. This offer is valid for dine-in orders only. This offer is only valid during the listed dates and times. This offer is only valid in participating restaurants. Please note that these terms and conditions are subject to change at the discretion of the management. Any two Milk cakes from our menu can be ordered for £12. The offer cannot be used in conjunction with any other promotions, discounts, or offers and is not valid for orders placed via our app or any third party delivery platforms. This offer is valid for dine-in orders only. This offer is only valid during the listed dates and times. This offer is only valid in participating restaurants. Please note that these terms and conditions are subject to change at the discretion of the management. 20% student discount is applicable to the entire bill for all students with a valid student ID. The offer cannot be used in conjunction with any other promotions, discounts, or offers and is not valid for orders placed via our app or any third party delivery platforms. This offer is valid for dine-in orders only. This offer is only valid during the listed dates and times. This offer is only valid in participating restaurants. Please note that these terms and conditions are subject to change at the discretion of the management. This offer includes any brunch croffle and a hot drink for £6.95 and is valid for dine-in orders only. It cannot be used in conjunction with any other promotions, discounts, or offers, and is not valid for orders placed via our app or any third-party delivery platforms. The offer is only valid during the specified dates and times. Hot saffron lattes, signature drinks, and hot chocolates are excluded. This offer is only valid in participating restaurants. Please note that these terms and conditions are subject to change at the discretion of the management. This "Buy One, Get One Free" promotion applies to Mojitos only. The free item must be of equal or lesser value than the purchased item. This offer is valid for dine-in orders only. This offer is only valid during the listed dates and times. This offer is only valid in participating restaurants. Please note that these terms and conditions are subject to change at the discretion of the management. This offer provides 1 main brunch dish, 1 brunch side, and 1 hot or cold drink for the listed price. This offer excludes the Full Breakfast, Vegetarian Breakfast, Power bowl, Eggs Benny and Milkshakes. The offer cannot be used in conjunction with any other promotions, discounts, or offers and is not valid for orders placed via our app or any third party delivery platforms. This offer is valid for dine-in orders only. This offer is only valid during the listed dates and times. This offer is only valid in participating restaurants. Please note that these terms and conditions are subject to change at the discretion of the management. Receive £5 off when you spend a minimum of £20. The offer cannot be used in conjunction with any other promotions, discounts, or offers and is not valid for orders placed via our app or any third party delivery platforms. This offer is valid for dine-in orders only. This offer is only valid during the listed dates and times. This offer is only valid in participating restaurants. Please note that these terms and conditions are subject to change at the discretion of the management. Receive £5 off when you spend a minimum of £25. The offer cannot be used in conjunction with any other promotions, discounts, or offers and is not valid for orders placed via our app or any third party delivery platforms. This offer is valid for dine-in orders only. This offer is only valid during the listed dates and times. This offer is only valid in participating restaurants. Please note that these terms and conditions are subject to change at the discretion of the management. This "Buy One, Get One Free" promotion applies to Brunch main dishes only. The free item must be of equal or lesser value than the purchased item. This offer is valid for dine-in orders only. This offer is only valid during the listed dates and times. This offer is only valid in participating restaurants. Please note that these terms and conditions are subject to change at the discretion of the management. This offer entitles customers to one free standard hot drink with the purchase of a brunch main when ordered via the Heavenly Desserts App. Signature hot drinks are excluded. The offer is valid every day during the designated brunch hours at participating restaurant and must be redeemed through the app at the time of purchase. It is non-transferable, has no cash alternative, and cannot be used in conjunction with any other discount, offer, or promotion. Only one free hot drink may be redeemed per qualifying brunch main purchased. Full T&Cs: £10 off when you spend £15 or more on menu items (excluding the delivery fee), available until 11.55 pm on 2/28/2026. Valid on (2) order(s) made via the Uber Eats app in the UK from selected restaurants (check the Uber Eats app for the availability of deliveries and restaurants). Delivery fee applies. Service fee (calculated on the pre-promotion total) will apply to the order. Other fees (such as a small order fee) may apply to the order. Offer is not valid on any basket that includes alcohol or tobacco products. Cannot be used in conjunction with any other offers. Offer subject to restaurant terms and availability. To be eligible for the promotion, apply code HEAVENLY10 in the Uber Eats app at the checkout before completing the order. Offer applies to orders for delivery only and excludes orders for dine-in or pick-up. Code can be applied for a maximum of 10000 users on a first come, first serve basis. Offer available for first-time users of the Uber Eats app only. Read more: t.uber.com/EATST&C One Father eats free when a minimum of £15 is spent excluding the free meal. This offer is valid exclusively on Sunday 21st June 2026 for dine in orders only and cannot be redeemed via the app or delivery platforms. This offer entitles one father per £15 spent to one free main menu meal from our brunch or dessert menu. (Brunch items are only included during brunch trading hours of this location). Drinks and milkshakes can not be redeemed as the free item. Tapas, sides, and Create Your Own dishes are also excluded. This offer cannot be used in conjunction with any other offers.

Since 2008, Heavenly Desserts have been delighting customers with delicious desserts. Our award-winning creations deliver memorable dessert experiences that spark joy for every guest. Dipping Strawberries and Tapas < BACK DIPPING STRAWBERRIES HOT MINI DOUGHNUTS CROFFLE BITES WITH DIPS DUO OF MACARONS MINI BUTTERSCOTCH & WALNUT COOKIE DOUGH ITALIAN CHOCOLATE HAZELNUT CANNOLI AMALFI LEMON BARCHETTA BAKLAVA AND HONEY ITALIAN AMARETTI & COFFEE TARTS WARM CHOCOLATE BROWNIE BITES MANGO & PASSION FRUIT MOCHI DUO MANGO & PASSION FRUIT MOCHI DUO STRAWBERRY CHEESECAKE MOCHI DUO

Get ready to indulge in a new brunch experience at Heavenly Desserts... Brunch by Heavenly Desserts offers a new and exciting twist on brunch, now being served daily until 4.30pm. Savour exquisite dishes like Keralan Spiced Beans on Sourdough, Bacon & Egg Croffle, and our Signature Chai & Pecan Granola. Brunch is served ... Get ready to indulge in a new brunch experience at Heavenly Desserts... Brunch by Heavenly Desserts offers a new and exciting twist on brunch, now being served daily until 4.00pm. Savour exquisite dishes like Keralan Spiced Beans on Sourdough, Bacon & Egg Croffle, and our Signature Chai & Pecan Granola. With cozy, inviting settings and the finest ingredients, every visit promises a taste of heaven. Brunch done right ... Satisfy your cravings with our mouth-watering sourdough toasts and bagels, or indulge in our full breakfasts. To really set the day off right, try our signature Shakshuka and Keralan spiced beans on Sourdough. Don't forget to pair your meal with our barista-made coffee or one of our delicious brunch smoothies. And of course, you can't leave without trying our new breakfast croffles! Brunch is yours ... At Heavenly Desserts, we believe that brunch is yours to enjoy however you like. Whether you're looking to catch up with friends, spend quality time with family or simply take a break from the daily grind, our brunch menu has something for everyone. From sweet to savoury, our tempting range of dishes is sure to satisfy. So come on in, relax, and let our friendly team take care of the rest. Every day until 4pm Now available in all Heavenly Desserts across the UK, every day until 4.00pm. No need to book! FIND YOUR NEAREST

Heavenly at home is the Heavenly Desserts retail line which gives our guests something sweet to enjoy at home. Available through click & collect and delivery partners, our retail line offers gelato tubs, gourmet popcorn and premium chocolate bars. Notre histoire Whether you're yearning for authentic gelato or craving the best chocolate, you can now enjoy your Heavenly favourites from the comfort of your own home. Shop our range of Italian gelato, gourmet popcorn or bespoke Belgian chocolate bars in-store or on delivery platforms. LITTLE TUBS OF HEAVEN These little tubs of handheld happiness are the perfect addition to movie nights on the sofa, a summer barbecue or just to satisfy those late-night sweet treat cravings. Made in Italy, our gelato has the most authentic Italian taste with an intense and long-lasting flavour. Available in four feel-good flavours inspired by some of your all time favourite Heavenly sweet treats. BUY ONLINE POPCORN EUPHORIA Indulge in the ultimate snacking experience with our gourmet popcorn. Our gourmet popcorn is a collaboration with the wizards of popcorn, Joe and Seph's. Made in the UK and crafted exclusively for Heavenly Desserts, indulge in our three delicious flavors - Salted Caramel, Belgian Chocolate & Hazelnut, and Maple Pecan. BUY ONLINE SWEET LIKE CHOCOLATE Crafted with premium Belgian chocolate, each bar is infused with the irresistible taste of our most beloved dessert creations. Featuring the Double Salted Caramel Milk Chocolate, our luxurious White Gold Chocolate adorned with Biscoff, and not forgetting our Signature Ruby & Raspberry bar! Made with the same dedication to quality and flavour as our desserts, our Belgian chocolate bars are the perfect indulgence for any occasion. COMING SOON!

Since 2008, Heavenly Desserts have been delighting customers with delicious desserts. Our award-winning creations deliver memorable dessert experiences that spark joy for every guest. Signature Desserts < BACK KEBUENO PROFITEROLES UMALI PUDDING SALTED CARAMEL MISO FONDANT CARAMEL MONKEY BREAD DUBAI CHOCOLATE CREPE ROLLS

View the various dessert menus we have on offer at our Heavnely Desserts restaurant locations across the UK. Our Menu Select location Brunch Menu Anchor (Menu Page LOOKING FOR OUR NEW BRUNCH MENU? FIND OUT MORE

Explore our our allergens guide, for clear, up-to-date details on all major allergens. Helping you choose dishes safely. Covering all UK restaurants. Enclenchez votre printemps ALLERGENS GUIDE- UK DOWNLOAD ALLERGENS GUIDE SUMMER CAMPAIGN ALLERGENS

Since 2008, Heavenly Desserts have been delighting customers with delicious desserts. Our award-winning creations deliver memorable dessert experiences that spark joy for every guest. Cookie Dough and French Toasts < BACK BUTTERSCOTCH & WALNUT DOUBLE MILK CHOCOLATE WHITE CHOCOLATE & RASPBERRY LOTUS BISCOFF & WHITE CHOCOLATE THE ROYALE DARK CHOCOLATE AND PISTACHIO BISCOFF & BANANA FRENCH TOAST BERRY FRENCH TOAST

If you have a query you would like answering, or would like to find out more about our restaurants, click to contact us at either of our locations across the UK. Enclenchez votre printemps GET IN TOUCH We'll do our very best to get back to you within 5 working days. Due to the volume of requests we get, we may not be able to respond to every message. Looking for Careers? Click here. First Name Last Name Email What's it about? Choose an option Location Which restaurant? Date of visit * required Time of visit Message I want to subscribe to the newsletter. Send Thanks for submitting! OUR RESTAURANTS The best way to contact our stores directly is via e-mail; Head to the locations page to find their details. OUR LOCATIONS OUR DELIVERY PARTNERS We cant take credit for the hard work of our delivery partners so please contact them directly for any feedback. Where is my nearest Heavenly Desserts Restaurant? You can find your nearest Heavenly restaurant, check its opening hours and facilities via our restaurant locator. What time do your restaurants open? Our restaurant opening hours vary, but you can check all restaurant opening hours via our restaurant locator. Which of your restaurants provide disability access? We aim to provide for all customers, and you can check the disability access and facilities of each of our restaurants by contacting them directly, details for each restaurant can be found on our restaurant locator. If you require any additional access or assistance, please ask and we’ll be happy to help. Is there parking available at your restaurants? Some of our restaurants may have parking facilities or nearby parking available – be sure to check our restaurant locator and always plan ahead before driving to one of our restaurants to avoid any disappointment. Do your restaurants allow smoking or the use of e-cigarettes? Smoking is not permitted in any Heavenly Desserts Restaurants– this includes the use of e-cigarettes. For those restaurants with outdoor seating areas, smoking may be permitted, and this is to each restaurants discretion. Can I book a reservation online? Currently, there is no online booking system, and we only accept walk-ins. Do your restaurants welcome dogs? We do not allow dogs on our premises, with the exception of guide and assistance dogs. What payment methods are accepted in Heavenly Desserts Restaurants? All restaurants accept both cash and card payments. Where can I purchase a Heavenly Desserts gift card? Gift cards are currently available to purchase in all UK restaurants. Do you have a menu I can view online? Yes, we do! You can view our main, vegan and drinks menu online here. Our menu is also available to download as a PDF, just in case you need to share it. Is your food and drink halal? Yes, all food and drink in every store is 100% halal. Do you serve alcohol in your restaurants? No alcohol is served on the premises of any of our restaurants. Does Heavenly Desserts have a mailing list I can subscribe to? We do, indeed! Sign up to our mailing list and you’ll be the first to hear about all things Heavenly. This includes any new and exciting desserts, promotions, offers and news. How can I get in touch? You can get in touch by submitting a message on our contact page. Alternatively, you can find the contact details for all our restaurants via our restaurant locator. How can I order Heavenly Desserts online? You can order your favourite desserts by using third party delivery partners, including Uber Eats, Deliveroo and Just Eat. You can also order for click & collect from your nearest Heavenly Desserts Restaurant. I’m not satisfied with my click & collect order, who do I contact? We’re sorry to hear you’re not entirely happy with your click & collect order and we’re always here to help. Please use our restaurant locator. and reach out to the restaurant you ordered from directly. I have an issue with my order through a third-party delivery partner, who do I contact? We’re sorry to hear that you weren’t satisfied with the service from our third-party delivery partner. For any issues on goods in transits, delivery times or other delivery partner related queries, please contact the delivery partner directly. Is there WiFi available at all Heavenly Desserts Restaurant? Yes, all restaurants offer free WiFi for guests. Sign up to Smarter WiFi in a few easy steps to make the most of your visit to Heavenly Desserts. Why am I required to give my details when using WiFi at Heavenly Desserts? Our WiFi provider, Smarter WiFi, requests some basic info from our guests for a handful of reasons, with the main reason being security to protect guests from any viruses or spam. Once signed up, you’ll be remembered by Smarter WiFi and automatically connect on any future visits to store. When registering your details to our WiFi provider, you will also be given the option to opt in and out of any email marketing. What are the T&Cs of using the WiFi available in Heavenly Desserts Restaurants? The terms and conditions for using our WiFi can be found on the splash page when attempting to connect to our WiFi. I’d like to work in a Heavenly Desserts Restaurant, how do I apply? If you’re interested in working with us at a Heavenly Desserts Restaurant, you can upload your CV and apply online by visiting our careers page. Where can I find out information on franchise opportunities with Heavenly Desserts? Interested in franchising with us? Great! You can find out more information on our franchise and first steps to working with us here. HAVE A QUESTION?

Gift that special someone a Heavenly Desserts gift card. Whether a birthday, graduation, or anything else, our gift cards are the perfect present for any celebration. Give the gift of sweet treats and memorable moments with a Heavenly Desserts gift card. Whether it’s a birthday, graduation, or just a little something to make them smile, our gift cards are the perfect present for any celebration, no matter how big or small. Load a card with any amount and gift to someone you love. Gift cards can be spent on any sweet treat you can find in any Heavenly Desserts restaurant across the UK. Signed, sealed, and delivered in an exclusive card holder, our gift cards are available to purchase at any Heavenly Desserts store and are set to guarantee happiness! a lot of love A LITTLE CARD

Since 2008, Heavenly Desserts have been delighting customers with delicious desserts. Our award-winning creations deliver memorable dessert experiences that spark joy for every guest. Enclenchez votre printemps ALLERGENS GUIDE MILK CAKES DOWNLOAD ALLERGENS GUIDE

Read more about Heavenly Dessert's Privacy Policy and how we use your data online here. Notre histoire Privacy Policy Heavenly Desserts heavenlydesserts.co.uk Last updated: 8 April 2026 | Version 3.2 Franchise Notice: Heavenly Desserts restaurants are operated by independent franchisees. This privacy policy covers Heavenly Desserts’ corporate website and centrally managed marketing activities only. Each franchisee is an independent data controller responsible for the personal data they collect and process in their restaurant (including staff records, CCTV, and in-store transactions). Please ask your local restaurant for details of their own privacy practices. 1. Who We Are Data Controller: Heavenly Desserts Franchise Ltd Company No. 10434042 23 Brunel Parkway, Pride Park, Derby, DE24 8HR ICO Registration: ZB971761 Email: info@heavenlydesserts.co.uk We are the data controller for the personal information collected through our website (heavenlydesserts.co.uk), our mobile app, our email marketing, and our centrally managed customer services. This means we decide how and why your personal information is used, and we are responsible for protecting it. This policy explains what personal information we collect, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have. It applies to everyone who uses our website, app, or interacts with our marketing. 2. The Law That Applies We comply with the following UK data protection legislation: The UK General Data Protection Regulation (UK GDPR) The Data Protection Act 2018 (DPA 2018) The Data (Use and Access) Act 2025 (DUA Act) — which amends the UK GDPR, DPA 2018, and PECR The Privacy and Electronic Communications Regulations 2003 (PECR) — as amended by the DUA Act ICO Codes of Practice and regulatory guidance Where we process personal information of individuals in the European Union (for example, through our German website heavenlydesserts.de), we also comply with the EU General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG), and the German Telecommunications-Telemedia Data Protection Act (TDDDG). Our German-specific privacy notice is available separately on heavenlydesserts.de. 3. What Personal Information We Collect Information you give us Your name, email address, and phone number — when you sign up for our newsletter, contact us, or make an enquiry Your order details and delivery address — when you place an order through our website or app Your account details — when you create an account or join our loyalty programme Your payment information — when you make a purchase (processed securely by our payment provider; we do not store your full card details) Your feedback and correspondence — when you contact us, leave a review, or respond to a survey Your franchise enquiry details — if you express interest in becoming a franchisee (including your name, occupation, contact details, preferred locations, and investment range) Information we collect automatically Device and browser information — your IP address, browser type, operating system, and screen resolution How you use our website — pages visited, time spent, links clicked, and referral source Cookie and tracking data — subject to your consent choices (see Section 8 below) Location data — approximate location based on your IP address (we do not track your precise GPS location without your permission) Information from other sources Social media platforms — if you interact with us through Instagram, Facebook, or TikTok, the platform may share limited profile information with us in accordance with their own privacy policies Third-party booking or ordering platforms — if you book a table or place an order through a third-party service linked to our website 4. Why We Use Your Information We only use your personal information where we have a lawful reason to do so. The table below sets out what we do with your information, why, and the legal basis we rely on. What we do Why Legal Basis Process your orders and deliver your food To fulfil your order and provide the service you’ve requested Contract performance (UK GDPR Art. 6(1)(b)) Manage your account and loyalty membership To provide you with account features, loyalty points, and personalised offers Contract performance (UK GDPR Art. 6(1)(b)) Process payments To take payment for orders securely Contract performance (UK GDPR Art. 6(1)(b)) Send you marketing emails and newsletters To keep you informed about offers, events, and new locations Consent (UK GDPR Art. 6(1)(a)) or Soft opt-in (PECR Reg. 22) Analyse website usage and improve our services To understand how people use our website and make it better Recognised legitimate interest (DUA Act — statistical analytics exception) or Consent for non-exempt tracking. The statistical analytics exception only applies where: (i) processing is for aggregate statistics only; (ii) no individual tracking occurs; (iii) IP addresses are anonymised; and (iv) data is not used for any other purpose. Respond to your enquiries and complaints To answer your questions and resolve issues Legitimate interest (UK GDPR Art. 6(1)(f)) Process franchise enquiries To assess and respond to expressions of interest in becoming a franchisee Legitimate interest (UK GDPR Art. 6(1)(f)) Prevent fraud and protect security To detect and prevent fraudulent activity and protect our website Contract performance (UK GDPR Art. 6(1)(b)) Comply with legal obligations To meet tax, accounting, and regulatory requirements Contract performance (UK GDPR Art. 6(1)(b)) Where we rely on legitimate interest, we have carried out a balancing assessment to ensure our interests do not override your rights and freedoms. You can ask us for details of these assessments at any time by contacting us. 5. Marketing Communications We will only send you marketing emails if you have given us your consent, or if you have previously purchased from us and we are sending you information about similar products or services (known as the “soft opt-in” under PECR Regulation 22). The soft opt-in only applies where: (i) you purchased a product or service from us; (ii) we are marketing our own similar products or services (not third-party products); and (iii) you were given a clear and simple opportunity to opt out at the time of purchase, and we continue to offer that opportunity in every subsequent message. Every marketing email we send includes a clear unsubscribe link. You can opt out at any time and we will stop sending you marketing within 48 hours of your request. We do not share your email address with any third party for their own marketing purposes. 6. Who We Share Your Information With We share your personal information with the following categories of organisations, all of whom are bound by data processing agreements and are required to protect your information: Category What they do for us Where data is processed E-commerce platform (incoming) Our website is migrating to a new e-commerce platform for online ordering EU (Ireland) / Canada Social media platforms We maintain business pages on social media. When you interact with our pages, the platform processes your data under their own privacy policy. EU (Ireland) / USA (with safeguards) Ordering and loyalty platform Manages our online ordering, table bookings, and loyalty programme UK Payment processor Processes card payments securely. We do not see or store your full card number. EU (Ireland) Email marketing platform Sends our newsletters and marketing emails to subscribers who have opted in USA (Data Privacy Framework certified, with Standard Contractual Clauses) Analytics provider Helps us understand how people use our website so we can improve it. IP addresses are anonymised. EU (Ireland) / USA (with safeguards) Cookie consent platform Manages your cookie preferences and records your consent choices EU (Germany) Website hosting provider Hosts our website and processes form submissions on our behalf EU / Israel (adequate jurisdiction) We may also share your information with law enforcement, regulators, or other authorities if we are required to do so by law or to protect our legal rights. We do not sell your personal information to anyone. 7. International Data Transfers Some of our service providers process data outside the UK. When this happens, we ensure your information is protected by one or more of the following safeguards: The country has been assessed as providing an adequate level of data protection (an “adequacy regulation” under UK GDPR) An International Data Transfer Agreement (IDTA) or the ICO’s Addendum to EU Standard Contractual Clauses is in place with the recipient — these are the UK-specific transfer mechanisms approved by the ICO under UK GDPR The recipient is certified under the EU-US or UK-US Data Privacy Framework We have carried out a Transfer Risk Assessment to confirm the transfer does not undermine the protection of your information You can ask us for details of the safeguards in place for any specific transfer by contacting us. 8. Cookies and Similar Technologies Our website uses cookies and similar technologies. A cookie is a small file placed on your device that helps us provide and improve our services. Cookies that do not require your consent Under PECR (as amended by the DUA Act 2025), certain cookies do not require your prior consent: Essential cookies — essential for the website to function (for example, security tokens, session management, and your cookie consent preferences) Analytics cookies — where the sole purpose is to collect aggregate statistics to improve our website, and we provide you with clear information and a simple way to opt out Functional cookies — where the purpose is to adapt how the site looks or works for your device or preferences Cookies that require your consent The following types of cookies are only placed on your device if you give us your consent through our cookie banner: Marketing cookies — used by social media platforms and advertising networks to show you relevant advertisements Third-party tracking cookies — placed by embedded content (such as social media feeds) that may transfer data to third-party servers You can change your cookie preferences at any time by clicking the cookie settings link in bottom left of our website. Our separate Cookie Policy provides full details of each cookie we use, its purpose, and how long it lasts. We take our cookie obligations seriously. If you have any concerns about how we use cookies, please contact us or visit our separate Cookie Policy for full details. 9. How Long We Keep Your Information We keep your personal information only for as long as we need it for the purposes described in this policy, or as required by law Type of information How long we keep it Why Order and transaction records 6 years from the date of the transaction UK tax and accounting law (HMRC requirements) Marketing consent records For as long as you remain subscribed, plus 6 years after you unsubscribe To demonstrate we had valid consent if challenged Website analytics data 14 months maximum Minimise data held; best practice Cookie consent records 12 months, then re-consent requested ICO guidance on consent freshness Customer service records 3 years after the enquiry is closed To resolve follow-up issues and complaints Franchise enquiry records 3 years after last contact To manage the franchise application pipeline; to respond to follow-up enquiries from applicants; and to defend any legal claim arising from the franchise application process. The 3-year period reflects the standard limitation period under the Limitation Act 1980 for contractual and pre-contractual claims. Account and loyalty data For as long as your account is active, plus 2 years after closure To allow account reactivation and resolve disputes When the retention period expires, we securely delete or anonymise the information so it can no longer identify you. 10. Your Data Protection Rights Under UK data protection law, you have the following rights. These are not absolute — some apply only in certain circumstances. Right What it means Access You can ask us for a copy of the personal information we hold about you. Under the DUA Act 2025, we will carry out a reasonable and proportionate search to locate your information. Withdraw consent Where we rely on your consent, you can withdraw it at any time. This does not affect any processing that took place before you withdrew consent. Object to direct marketing You have an absolute right to object at any time to us using your personal information for direct marketing purposes. This right is unconditional — we do not need to demonstrate compelling grounds and we must stop immediately. To exercise this right, contact us at info@heavenlydesserts.co.uk or use the unsubscribe link in any marketing email. Objection You can object to our use of your information where we rely on legitimate interest. We will stop unless we can demonstrate compelling grounds. Data portability You can ask us to provide your information in a structured, commonly used format so you can transfer it to another organisation. Restriction You can ask us to limit how we use your information while a concern is being resolved. Erasure You can ask us to delete your personal information in certain circumstances (for example, if we no longer need it or you withdraw your consent). Rectification You can ask us to correct any information that is inaccurate or incomplete. Complaint You have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data protection rights have been breached. To exercise any of these rights, please contact us at info@heavenlydesserts.co.uk . We will respond within one month. If your request is complex, we may extend this by a further two months and will let you know. 11. Children’s Privacy Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental or guardian consent. If you are under 13, please ask a parent or guardian before using our website or providing any personal information. If you are a parent or guardian and believe we have collected information about your child, please contact us immediately at info@heavenlydesserts.co.uk and we will delete it. Where we rely on consent to process personal data and the user is under 13, we require a parent or guardian to provide that consent on their behalf, in accordance with UK GDPR Article 8 and the Data Protection Act 2018. Children aged 13 and over may provide their own consent for data processing. Where our services are likely to be accessed by children under 18, we apply the standards set out in the ICO’s Age Appropriate Design Code (Children’s Code). This means we apply privacy by default, minimise data collection, disable non-essential cookies by default for younger users, and do not use nudge techniques to encourage children to share more information than necessary. If you are a parent or guardian and believe we have collected personal information about a child under 13 without appropriate consent, please contact us immediately at info@heavenlydesserts.co.uk and we will delete it. 12. How We Protect Your Information We take the security of your personal information seriously and use appropriate technical and organisational measures to protect it, including: Encryption of data in transit (HTTPS/TLS) across all our websites Access controls limiting who within our organisation can access personal information Regular security reviews of our website and the services we use Confidentiality obligations on all staff who handle personal data Data processing agreements with all third-party service providers No system is completely secure. If you believe your information has been compromised, please contact us immediately. 13. Automated Decision-Making We do not currently use any automated decision-making (including profiling) that produces legal effects or similarly significant effects on you. If this changes, we will update this policy and, where required, seek your consent or provide you with the right to contest the decision and request human review. 14. Changes to This Policy We may update this privacy policy from time to time to reflect changes in how we use your information, changes in the law, or updates to our services. When we make significant changes, we will notify you by placing a prominent notice on our website and, where you are a registered user, by email. The “Last updated” date at the top of this policy will always show when it was last revised. 15. Contact Us If you have any questions about this privacy policy, want to exercise your data protection rights, or have a concern about how we handle your information, please contact us: Email: info@heavenlydesserts.co.uk Post: Privacy Enquiries, Heavenly Desserts Franchise Ltd, 23 Brunel Parkway, Pride Park, Derby, DE24 8HR Supervisory Authority You have the right to raise a concern with the UK’s data protection regulator: Information Commissioner’s Office (ICO) Website: ico.org.uk Telephone: 0303 123 1113 Live chat: available on the ICO website We would appreciate the opportunity to address your concerns directly before you contact the ICO, but you are entitled to contact them at any time.